Landing Kit
₹4,900
Fourteen meals, dietary onboarding, fixed windows, and daily feedback.
Delhi relocation-food pilot
Your first 7 or 14 days of meals, handled.
Two dependable daily meals, fixed delivery windows, dietary onboarding, and WhatsApp concierge support for professionals moving into Saket, Hauz Khas and nearby South Delhi neighbourhoods.
1Launch micro-market in Delhi.
7/14Day packages for immediate continuity.
2Meals per day with fixed windows.
30Maximum active pilot subscribers.
The launch product
The Landing Kit
A sharply scoped service for the days when a new home, kitchen, cook, and food routine are not yet ready.
14-Day Landing Kit
₹8,900
Twenty-eight meals with the same controlled menu and concierge experience.
Move-In Add-ons
Quoted
Pantry basics, snacks, beverages, and cookware rental or partner purchase.
What the customer buys
- Food continuity from the first move-in day.
- One trusted concierge instead of repeated restaurant decisions.
- Menus designed for repeated daily use, not occasional indulgence.
- Predictable delivery windows and visible recovery when something fails.
What the pilot deliberately excludes
- No open chef marketplace.
- No unlimited cuisine browsing or customization.
- No multi-city service promise.
- No free cookware inside the base plan.
- No dependency on a native app for onboarding.
Customer flow
From move-in date to a reliable meal rhythm
1. Request
Select neighborhood, dates, plan, diet, and meal windows.
2. Confirm
Concierge verifies capacity, menu, address, payment, and start date.
3. Deliver
Kitchen and route are locked against a fixed daily subscriber count.
4. Improve
Daily feedback triggers recovery, preferences, and the extension offer.
Validation
The business earns expansion
More products or geography are justified only after these operating signals are achieved together.
95%+On-time delivery.
<3%Meal complaint rate.
35%+Extension or conversion.
20%+Contribution margin before CAC.
Investor narrative
From relocation wedge to daily food infrastructure
The long-term story remains broad, but the first proof point is intentionally narrow.
Slide 1 / 5
Business
Read the refined thesis
The repository now separates the immediate business from future platform ambition.
Launch
Test paid intent
The customer MVP creates a structured request and continues the conversation through WhatsApp.