~₹150
Ingredients and containers for a controlled, repeatable menu — the single largest cost line.
Unit Economics
Small, honest numbers before scale.
The pilot is designed to prove per-order economics inside one micro-market — not to chase growth before the maths works. These are the illustrative pilot figures the model is validated against.
₹4,9007-day Landing Kit (14 meals).
₹8,90014-day Landing Kit (28 meals).
₹350Blended price per meal (7-day).
30Max active pilot subscribers.
Per meal
Where a ₹350 meal goes (illustrative)
Targets, not guarantees — the pilot exists to confirm these hold under real operations.
~₹110
Prep labour plus batched last-mile on fixed windows against a capped subscriber count.
~₹90
Roughly 20%+ contribution margin before CAC — the line the pilot must protect.
Why the cap matters
- A fixed daily subscriber count lets the kitchen pre-plan batches and the route stay dense.
- Density is the difference between a delivery that loses money and one that clears margin.
- Capacity is a guardrail, not a growth lever — we lift it only once reliability holds.
The signals that unlock spend
- 95%+ on-time delivery & under 3% complaint rate.
- 35%+ extension/conversion from pilot into ongoing service.
- 20%+ contribution margin before CAC, sustained across a full cohort.
How it runs
The operational backbone
Orders, kitchen batches, inventory and delivery — the working per-joint system.
Docs
Read the source
The written business thesis and pilot playbook in the repository.