The Landing Kit
₹4,900-₹8,900
7 or 14 days for relocating professionals. Includes meals and starter utility support.
Business model
Subscription Economics
Plans are designed to create recurring demand, predictable prep, efficient delivery density, and clear customer segments.
Corporate Fuel
₹3,250/month
Five fixed workplace lunches per week for individuals, teams, and employers.
Full Substitute
₹24,000+/month
Full household breakfast, lunch, and dinner outsourcing with weekly menu visibility.
Metrics
What To Track From Day One
| Metric Group | Metrics | Healthy Early Signal |
|---|---|---|
| Demand | Landing conversion, trial-to-paid conversion, CAC, referral rate | Users are willing to pay before a full app exists. |
| Retention | First-week retention, monthly retention, churn, repeat plan requests | Food becomes a routine, not a novelty purchase. |
| Operations | On-time delivery, complaint rate, freshness score, capacity utilization | Quality stays reliable as volume rises. |
| Finance | ARPU, gross margin per meal, contribution margin, payback period, MRR | Subscriptions improve margin predictability. |
Revenue Streams
- Monthly household subscriptions.
- Corporate lunch subscriptions.
- Relocation starter kits.
- Premium pantry, cookware, snack, and festive add-ons.
- Future physical eating-joint memberships.
Margin Discipline
Keep geography narrow, menus limited, delivery windows fixed, and creator capacity capped until retention and gross margin are repeatable.