Product MVP

Concierge-First Subscription App

A practical MVP should avoid a full native app at first. The web layer captures intent, preferences, and plan choice; WhatsApp handles concierge confirmation.

Relocation wedge

The Landing Kit

₹4,900+

7 or 14 days of two daily meals, pantry basics, cookware support, and local trust.

Office expansion

Corporate Fuel

₹3,250+

Five low-glycemic lunches per week for desk professionals and team programs.

Household depth

Full Substitute

₹24,000+

Breakfast, lunch, and dinner continuity for families replacing kitchen overhead.

User Flow

  • Landing page explains the kitchen replacement promise.
  • User selects plan, area, meal rhythm, and dietary preferences.
  • Concierge confirms timing and utility bundle through WhatsApp.
  • Daily tracking shows kitchen status, delivery window, and feedback capture.
Open MVP Prototype

OS-Native Shortcuts

After demand is proven, the app can add widgets, voice shortcuts, and lock-screen prompts for repeat users.

Morning widgetConfirm breakfast
Office shortcutLock lunch slot
Family reminderReview weekly menu